Today I have done a little dance around the room because my Klout score has gone up to 65 – the highest it’s ever been.
This may seem like a small victory but it’s taken me four years to get to 60 and a week to jump five points – so I believe blogging more often must have something to do with that. It’s not so much the blog itself, as only a few people take the time to comment on the blog page. It’s the interactions and comments on other virtual spaces, the shares and the likes which seem to make the difference.
What’s your number?
There are many analytics around Klout – which will interest those of you who use figures, numbers, systems, columns, detail and ROI stuff. I tend, according to my profile (and it’s true) more general results – like seeing 65 pop up unexpectedly on a Monday afternoon.
When I started learning about social media and its potential three years ago, and learned about Klout and the fact that it measures your true influence across the internet, my score was 28. That was at a time where I messed around a bit with Facebook, had a Twitter account but did nothing with it – and the same with LinkedIn. I’ve not really done Pinterest, Flickr or other things which are now more common.
Gradually my influence rose as I became more active. As I became more active I saw more results. I gathered case studies for stories, ideas for stories, have made friends and have made connections which have brought me clients. But it’s not been overnight, it’s been gradual and it’s required work. But I can point to at least two clients, one long term, which have been the direct result of doing stuff in the virtual space. You would be surprised who is watching you and saying nothing but absorbing that information. I’m not talking about this in a creepy sense, but more in a ‘putting yourself in the forefront of someone’s mind’ sense.
When I reached the golden 50 – I got a free gift of business cards – thanks very much. That was when I found out that in the USA, there are many high end business activities or events that you cannot access without a score that high. Big internet companies will filter guests by looking at how ‘engaged’ they are. I suspect that this will be coming our way too, though we’re not there yet.
So everyone, don’t be afraid of Klout. If you like facts and figures, it will give you all of that data. If, like me, you just want to see results and are not hung up on the detail, then know this one fact – if you engage, you will be engaging and if you’re engaging, you will be engaged – and I’m not necessarily talking romance here!
Every so often, Fiona and I like to branch out and do something a little different. While Fiona never stops, whether she’s making a documentary, writing a column or advising on PR work, I find my other interests are in a very different direction. So here I am, fresh from having delivered my first gardening blog this weekend.
I think the days of a regular 9-5 job are long gone and the way forward for many people is a portfolio career. I don’t think I’m alone in thinking like this and would be curious to know what unusual combinations of jobs people put together in their working week. I’ve always been interested in lots of things and so to diversify my career makes sense. It also opens up your life to new people who have shared interests.
My family were supportive last year when I signed up for a one year course with the Garden Design School at the Botanic Gardens in Bristol, but I knew that secretly they were wondering, why? I’ve been an obsessive gardener for years, but became really hooked after helping out on a show garden at the Hampton Court Flower Show. It was so much fun that I came back and immediately investigated how I could develop this side of my life.
I found, at times, the course was very inconvenient as the workload meant that family life went out the window for days at a time. There I was, middle-aged with three young kids, working through the night to complete, of all things, a gardening course! Ask anyone, and they would expect such a course to be fun and relaxing, as you learn about a subject you are really interested in. I signed up in haste, but it was the right thing to do. I’ve learnt so much about design in the last year as it was a really well-taught course, even if I emerged rather pale and bedraggled from behind my drawing board on many days.
Having taken more than a few months to recover, I now find myself keen to use my new skills and to this end will be writing a weekly blog. At the moment it can be found at Birdsontheblog/food/strawberries in October, and I think the ‘Birds’ plan to set up a dedicated gardening section in time. Every two weeks I plan to write about jobs to do in the garden now, and every other week write a regular ‘Ask Sue’ section where I answer reader’s gardening queries. So if you have a question about plants, growing vegetables or best place to site a pergola, contact me.
It seems timely that my blog post about Twitter and court proceedings came up in the news today (June 7). The BBC was reporting this morning that a judge has warned people that if they Twitter inappropriately from his court room and information gets out that should not – he will take action under contempt of court.
This should be taken seriously by anyone tempted to Twitter in court. Contempt of court is a crime and can be punished by imprisonment, though this is rare. All journalists learn about contempt and, believe me, it can be hugely damaging to be involved in such action. Read my blog post about it.
Sooner or later, someone, somewhere will be the human face of this potential problem……