Corporate DVDs – do you need one?

It’s been a busy few weeks but our latest corporate DVD is complete. It’s been a quick turnaround – from conception to completion in under two months – and we, and the client, are extremely pleased with the end product.

We’ve been making a DVD for Wiltshire Fire & Rescue about the training services they provide to prevent disasters from happening before they occur. The safety team provide elementary fire training to young children, present courses on safe driving for young adults, and deliver numerous safety checks in homes and on house boats. Making the DVD has been enormous fun and I’ve met so many people who are really professional at their jobs that it made me feel very proud of our emergency services.

DVDs are a great tool for communicating a message about your business. It may be that you want to take the business in a different direction  or that you want to promote services that you already provide to generate new clients. There is always a story to be told about a business or a service and how it works, and with visuals it can hold the interest of the viewer and be used as a sales tool and to generate discussion.

Planning is a vital element whenever you make a broadcast item, whether for TV, the internet or for a company. There is always a limit to the budget, so it’s important to plan well to include the essential pictures and scenes that will tell the story you are trying to communicate. Every day filming is an expensive one, so each day out on the road is highly planned to make the most of the resources that you have. Experience does come into this. Fiona and I have been making items for broadcast for over twenty years and we were able to put together an excellent freelance crew for filming and editing, ensuring that we got lovely, big, close-ups and that the pictures knit together and make sense.

There have been some funny moments – watching Fiona’s eager canter reduce to a plodding ascent as she dutifully completed the tough climb up to the top of the fire training platform was my favourite. How we chuckled down below as we heard her puffs near the top. Sorry Fi! Not that I’d have liked being up that high – but the pictures were certainly worth it.

Our latest DVD is uploaded onto You Tube. If you would like to take a look follow this link


Your Safety Our Priority – Wiltshire Fire & Rescue fire safety team

11.11.11 – does this date frighten you?

As all the one’s line up and 11.11.11 is here there are theories abounding that the date is really powerful.

Rationally it means nothing but I’m finding that I’m taking an interest when I come across I mentions of it in the media. Have I lost my mind? I can’t be the only person feeling like this, surely.

I’m beginning to wonder if my thoughts have been influenced by one of the greatest ‘word of mouth’ PR campaigns that was never been launched. Many people are aware of the event and talking about it – it’s out there in the wider world and yet it doesn’t seem to be based anything more than some man-made dates. Quite clever really!

There are, of course, many crackpot ideas about it on the internet and as I look at the news it’s not hard to see major portents of doom.

The financial decline of Italy and Greece is coming to a head and it is being reflected on world stock markets as I write. The whole of the western world’s finances are in a state and despite attempts to shore up economies, little seems to make a difference. Many secrets have come out and influential people are having to account for them. And, as well as an asteroid coming within close range of earth, there are predictions of another great earthquake – as if the world hasn’t had enough already this year.

Disaster after disaster is talked about. And yet…I survived the Millennium meltdown. Remember the dire predictions about how all the computers would stop working? It certainly provided people with work in the IT industry. I can even remember 8.8.88 because my mum picked it for her wedding day as she believed the numbers were a lucky combination.

Hopefully, the world will survive this intense numerical combination today as it has done before. Maybe it’s time for global positive thinking.

Now that’s a PR campaign I’d like to be part of.

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