Have you ever considered having a film made about you and your business? Showcasing your ability as a guest speaker, as a workshop leader, describing your service or product?
Have you thought about what you’ll say, how you’ll say it, what you’ll wear, the tone, the feel, the look?
Forget the idea of corporate videos – films should tell a story, and there are many ways they can do that.
For some businesses, this should be part of your marketing. If you are your business – if you want to be a thought-leader, an expert, a public speaker, a teacher – then position yourself through video. Be out there to be found, locally and globally.
I’m passionate about film and programme making because it’s been a large part of what I do – I can make a little money go a long way. Enough! No hard sell here! Consider this….
I suspect I can think of three reasons why you haven’t gone down this route:
1. I don’t need it.
2. I don’t want it.
3. It’s too expensive.
Here are five reasons why you should:
1. YouTube has 610 million views EVERY DAY and it’s still growing.
2. There are more high quality, HD videos on this site than on any other website in the world.
3. It’s a great way to be very visible, very quickly.
4. Netflix is has something like 33 million subscribers in the US.
5. Video, films, series – the moving image – is coming at you more than ever before and it’s going to get bigger and bigger – think Cheaters, think Dog The Bounty Hunter…
I predict that in the future,this medium will become even more important. It will become essential to be out there. Doing it now, in the UK, puts you in the position of a pioneer.
We are only just getting this in business. But you only have to think of singers like Jessie J, Gabrielle Aplin and others for whom video has been the defining factor.
I want to give you three examples of videos on YouTube which have really worked, all unexpectedly:
Anyone know Simon’s Cat? – fantastic little animations about a man and his cat, based around his experiences. Gained a gradual following which grew and grew (pets always pull in viewers). Now the brand is owned by Disney, you can buy Simon’s Cat merchandise such as coasters, mugs etc. All from a man animating the funny things his cat did at home.
Have you heard of Convos With My 2-Year-Old? – a similar and even funnier idea than above. A man records those bizarre talks we all have with our toddlers. He then recreates them with another man playing his daughter. It’s hilarious. They’ve produced five videos so far, the fifth came out in the UK today. Already they’ve been bought by Virgin to play on their planes to passengers. Who would have predicted that?
What about Steve’s CCTV film? Never heard of it. Didn’t think so. This is much closer to home but shows the same thing. My hubby made a film about a CCTV camera he ordered from the internet. As a details kinda of man, he made a film about how to set it up from opening the box to turning it on. It was over 10 mins which is a longish film and put it on You Tube. It was of reasonable quality as we do have gadgetry at home. No one would find it unless they bought that particular product with that particular name. They would have to have searched under that name or under CCTV. It was there but not highly visible.
Last week I checked it out and he had 20,000 views. If I said to you, I can get 20,000 people in a room focussing on this aspect of you and your business for ten minutes – would you say yes?
In our case, this was nothing like the millions of views of my other two examples. Just 20,000. Yesterday an American company contacted him to ask if he’d do the same for their new product. He’s talking terms now.
Video is the future for many businesses – be ready. Put the cash aside. You never know when Disney, Virgin et al will come calling.