At the weekend, my 12 year old daughter Georgia took part in her first ever fundraising event – the Swindon Race for Life to raise money for cancer research.
She’d decided to do this only a short time ago after being inspired by a friend at school who had her hair shaved off to raise awareness when her mum was diagnosed with breast cancer. I was puzzled by how this one event had affected my daughter so much. After all, cancer is a disease we’ve had knowledge of. We have two close friends who are facing it as we speak, three other friends who have had it and are in recovery. We’ve also lost family members to it. However it was this one particular case which caught her imagination.
Very quickly, with the help of lovely Linda, our childminder and a regular Race for Life participant, Georgia planned her strategy and set a target of raising £50. She took it upon herself to gently tell neighbours she was doing the event, telephoning family members to let them know and mentioned it to all of her friends at school. Very quickly she’d raised £45. I mentioned it on social media, not an appeal for money, merely a mention.
It was this which showed me just how deeply as a society we are affected by cancer. The following day, another neighbour who’d seen my social media post, put a donation through the door of £40. The same day, another friend who doesn’t live locally, called and pledged another £25. Very quickly she’d raised well over £100.
On the day of the race, Georgia left early to warm up and prepare. As we arrived to support her, we walked across Lydiard Park and I wondered how many people would be there. After all, the event has been running in the town for several years. I could not believe my eyes when there was a sea of pink before me – and that didn’t include supporters. Thousands of women, of all shapes, sizes and abilities were gathered to do their bit.
Waving everyone off on the 5km course, wave after wave of women walked, ran or jogged past and it showed how many lives are touched by this disease and the human price of it began to hit you. The emotion was so unexpected. Apart from seeing my own child go off to do this event – I marvelled at the older lady in her mobility scooter, the girls with their hula hoops and the mums with pushchairs on their way.
You’re never too old to fight cancer
It was a day when I was proud of my own child, but also proud of Swindon and of all of those women who had gone out of their way to raise thousands and thousands to help beat this awful disease. We’ve pledged to do the event next year – and this time, I’ll be joining in with my other daughter as we both felt our little effort, matched with the little efforts of thousands of others, all turn into one big effort to defeat this dreadful disease in all its forms.
We Did It!
In the south west tonight there’s a little fundraising event going on in Bristol – gorillas are being auctioned off.
Gorillas with style......
Price tag – up to £10,000 each.
What? I hear you exclaim.
Yes, this is one of several very successful ‘stunts’ that this area has seen over the last few years.
This involves an organisation in need of money, building up the tension by commissioning the creation of colourful models of animals.
These are dotted around the relevant area for quite a long time and then auctioned off to local businesses or individuals to raise money.
Tonight it’s all about gorillas, to raise funds for Bristol Zoo Gardens – a marvellous organisation for us living in the region.
These models have been dotted around for several months.
Watching the news tonight, the target of raising £100,000 by auctioning them off has been far exceeded.
The former swimmer Sharron Davies has bought a wonderful purple gorilla gilded with a silver leaf design. Where will she put it? I’d love to know.
Sounds mad – but I love it.
I recognise that the gorillas, all identical in size but all colourfully different, are not new.
We’ve already had pigs and lions in Bath.
And I’m sure someone somewhere has done the same with horses. But I think they are absolutely wonderful.
In Bristol, the gorillas popped up all around the city and captivated people, especially children.
They were not placed always in obvious places, though some were outside of particular business – perhaps those which sponsored their creation.
I regularly saw the dotty one outside the BBC signed by the DIY SOS team, one with colourful handprints outside Waitrose and a beautiful one in green pyjamas outside a city hotel.
Without fail, every time I saw these creatures at random times of day, photographs were being taken. It’s a gem for social media pr as well as traditional stuff.
They just brightened up the day when wandering round the city.
Even last week when attending an auction house near Bath, I walked into reception and there was a lion from a similar campaign. It was wonderful to see, you just have to touch it, feel it and enjoy it.
The PR value of these objects – which from a practical point of view could be seen as completely useless – has been powerful for the Bristol locality.
And for Bristol Zoo it may be a happy coincidence that one of their gorillas, Salome, gave birth to a new baby just this week. So gorillas are good, strong, local news this week.
The model gorillas will be a talking point for years to come for any business which snaps them up.
At the same time a local facility which carries out research into conservation of wildlife will now be at least £300,000 richer. Some people paid £10,000 for their gorillas.
My only wish – that I could afford to buy one too!!