Today I have done a little dance around the room because my Klout score has gone up to 65 – the highest it’s ever been.
This may seem like a small victory but it’s taken me four years to get to 60 and a week to jump five points – so I believe blogging more often must have something to do with that. It’s not so much the blog itself, as only a few people take the time to comment on the blog page. It’s the interactions and comments on other virtual spaces, the shares and the likes which seem to make the difference.
What’s your number?
There are many analytics around Klout – which will interest those of you who use figures, numbers, systems, columns, detail and ROI stuff. I tend, according to my profile (and it’s true) more general results – like seeing 65 pop up unexpectedly on a Monday afternoon.
When I started learning about social media and its potential three years ago, and learned about Klout and the fact that it measures your true influence across the internet, my score was 28. That was at a time where I messed around a bit with Facebook, had a Twitter account but did nothing with it – and the same with LinkedIn. I’ve not really done Pinterest, Flickr or other things which are now more common.
Gradually my influence rose as I became more active. As I became more active I saw more results. I gathered case studies for stories, ideas for stories, have made friends and have made connections which have brought me clients. But it’s not been overnight, it’s been gradual and it’s required work. But I can point to at least two clients, one long term, which have been the direct result of doing stuff in the virtual space. You would be surprised who is watching you and saying nothing but absorbing that information. I’m not talking about this in a creepy sense, but more in a ‘putting yourself in the forefront of someone’s mind’ sense.
When I reached the golden 50 – I got a free gift of business cards – thanks very much. That was when I found out that in the USA, there are many high end business activities or events that you cannot access without a score that high. Big internet companies will filter guests by looking at how ‘engaged’ they are. I suspect that this will be coming our way too, though we’re not there yet.
So everyone, don’t be afraid of Klout. If you like facts and figures, it will give you all of that data. If, like me, you just want to see results and are not hung up on the detail, then know this one fact – if you engage, you will be engaging and if you’re engaging, you will be engaged – and I’m not necessarily talking romance here!
Today’s blog is a bit of a rant. I cannot help it but within the space of 12 hours, two things about LinkedIn have really annoyed me.
It’s also made me think about the role each social media offering plays in my life, both professional and personal.
For me, LinkedIn is a professional site where I can share insights, news, interesting bits and bobs with other business people.
These might be people I admire, I like, I’ve worked with or I simply know or they’ve requested to be linked to me and I’ve checked them out and thought ‘yes’.
I do try not to directly market to individuals with whom I am linked. I try not to do this because frankly I hate it being done to me. I usually post information about what I’m doing, appeals for help etc on my profile or status and leave it to others to engage directly if they are interested.
I’ve found that if I’m linked to an organisation like a hotel – I might get individual messages relating to events which I usually delete. Today, I’ve been targetted by two separate individuals in two different ways and it’s safe to say I’m fed up.
One was a person from overseas, asking me if she could talk to me as she’s got ideas for television programmes and would like to talk to someone about them. There followed a basic list of about five ideas. Great.
I get numerous requests like this on an annual basis and they take up lots of time. People often think they’ve got a great idea for television but have no idea how to take the next step. Well, let me give it to you straight – go to an established independent production company in the UK and ask for a hearing. Unless you are hand in hand with someone within broadcasting that’s one of the only ways to be heard. And another fact, less than five per cent of those ideas will get beyond first base. I know this because I’ve tried it many times, and yes, I’ve had some success.
Hearing the ideas, explaining how tv works, helping with contacts takes a lot of time and effort. Plus I don’t know how the system works in Australia (where this person is purportedly based), it could be totally different but I doubt it. And if it’s America, you’ll probably get all literature posted back to you unopened.
So, harsh as it may sound, I declined the message. Only to get two more with lots of question marks and exclamation marks as though I’ve done something heinous. In the end I send a brief reply outlining the above. So I’m now giving notice – if I don’t know you well on LinkedIn and you want that type of information – I’ll give it to you at my normal daily working rate. Please DM me, I’d be more than happy to hear from you.
Don’t yell at me with your marketing message on LinkedIn – that’s not what I like. Tell me quietly and I’ll consider…..
The other message came from a man asking me to buy his book. It’s related to raising money for charity, it’s a dreadful personal story. The first time I received this message, I replied in some detail. I’ve received it again, the same message clearly sent out as a round-robin request a few months later.
How do I feel about that? My empathy is the same but I still feel like I’m being barked at in a very personal way. If I want to buy a book I will, please don’t try to make me guilty enough to buy it. I went through a hard time with a terrible illness a few years ago and I started to write a book about it – but don’t worry I won’t send you personal messages trying to sell it to you. I’ll let you know about it in passing and the rest is up to you!
Is there an etiquette to this type of marketing? I don’t really know. I just know what really annoys me.
And by the way, I’m holding a DIY PR day for business women on October 23 in Swindon to help you do your own PR stuff. If you are interested – just contact us through this website. I won’t be sending you direct messages on LinkedIn!
Today, I decided to talk about a week where social media has really started to show its power.
I’ve been taking social media seriously now for the last two years, sometimes feeling as if I’m too embedded in a virtual environment – a bit like that scene from the Stargate movie where they put their heads through the ‘watery’ porthole which sucks them in….
But I think it’s paying off in so many ways. First and foremost it’s the friends I’m making all over the world – I can’t believe that someone from Singapore, or San Francisco finds anything I say remotely of interest. This week, I’ve connected with Jason in America (no I’ve never met him) and we’ve decided to mutually appreciate each other for a month. So choosing positive key words to describe someone you’ve never met – and probably never will – across Twitter. Might seem a bit pointless but it’s strangely fun and all in the best possible taste.
Also I’ve been flagging up a DIY PR event we’re holding in the south west next month for women in business. I had four inquiries on the first day I started tweeting about it. I wasn’t expecting that!
With my even more business-like hat on I’ve got two lots of paid work in the last two weeks purely through messages put across on social media. How did that happen? I think it’s a question of engagement and being there – that simple, replying at the right time. And, of course, we are good at what we do…
None of that covers the countless RTs we’ve enjoyed and I’ve enjoyed from people all over the place – as you can tell Twitter is my favourite site though I’m also active on Linked In and Facebook.
On the downside I did have one nasty attack as well. Someone thought it would be funny to call me names – I didn’t know this person so I just blocked them. After saying ‘sad little man’ – if, of course it was a man at all.
Get tweeting – don’t be afraid to show off a little….
All in all, I’m enjoying my time online and it’s paying off in unexpected ways. Long may it continue….