Christmas is fast approaching and the cookbook industry is selling hard. The season is used as a marketing tool to sell the perfect lifestyle and provide a guide to the perfect day. What is bothering me is the profusion of Christmas cookbooks. There’s one by Nigella, Delia (of course), Gordon, Jamie, The Hairy Bikers, and the WI, just to name a few.
Since when has Christmas become a foodie event where we are sold the idea that we have to deliver the perfect meal day after day during the festive season?
I understand the need to plan and want to provide a decent, tasty meal. We usually end up with eight to ten people at my house all expecting meals for three to four days. That amount of food supply doesn’t appear out of nowhere. However, I refuse to play the game where as well as hosting Christmas, I’m expected to produce restaurant standard food at each meal.
It’s the family coming for stay – not a Michelin judge!
I like food from different countries and am more than happy to indulge in a little cake baking. To cook like this using different techniques and ingredients I would need a cookbook. But the Christmas cookbooks are selling an image, a need to create something out of the ordinary, because most of the recipes give or take a few twists would feature in a classic British cookbook.
Somebody is obviously buying these books else new ones would not be released each year but I wonder how many people actually use them. Magazines frequently give away potted recipe guides for Christmas Eve – Boxing Day. I know because I’ve read them. I don’t think I’ve ever cooked anything from them though apart from one year when I felt I really had to try to find something to make sprouts taste a little more pleasant. Other than that, and varying the choice of roast occasionally, I think most of the country cooks the same meal, and there are only so many ways of doing that.
Is it just a British obsession?
Maybe people in countries all around the world are busy pouring through recipes planning their ideal Christmas menu. If you find them really useful, let me know. If not, and you’ve succumbed to the hype in previous years, there’s always the charity shop.
What’s the worst mistake you’ve ever made? I’d love to know — and what did you do about it?
Make sure that mistake doesn't bite!
I recently read in my local newspaper a letter from a new restaurant owner in Swindon about a review written by a journalist. She’s attended his/her restaurant and had a meal.
The letter said that while there were many positive comments, the reviewer was unreasonable in her criticisms. One was that she’d asked for a vodka mixer and no vodka was available – however the journalist should have been satisfied with the 32 types of wine on offer on the extensive wine list.
What? A journalist doing a review is no different to any other customer – and customers can be hard to please. If I want a gin and tonic or a beer – sod the 32 choices of wine – that’s what I want.
The clue is in the world ‘review’ – it’s an experience, it’s about fulfilling expectations. Some may be fulfilled, others may not.
If this happens to you, bleating about it in the letters page and slagging off the journalist is hardly maintaining a strong relationship with your local press – something you need if you are a local restaurant. Also what do you think as a reader? A reader like me? Well, do I want to go to a restaurant where my choice of beverage is ridiculed? I don’t think so…
So, what should that restauranteur have done?
Taken the positives, learned, maybe invited her back again in six months time…keep the lines of communication open. Turn something negative into something positive – a cliche but true.
A review is very powerful and, unless there’s a bug in your food or the chicken is raw, will almost always put bums on seats. Don’t diss it.
This is not a journalist’s mistake, it’s an opinion based on experience.
So what is a mistake?
Consider the following:
Any journalist who claims never to have made a mistake is from another planet.
All human beings make mistakes and if you are banging out 3,000 words a day for a publication – it will happen.
However if a journalist makes a mistake the consequences can be huge – the power of the written or spoken word cannot be underestimated.
So if you are talking to a journalist and a mistake is subsequently made what do you do?
It’s easy – talk to the journalist about it.
Be sure before you do, that the mistake came from them. (Remember that a mistake in a headline or sub-heading might be done by an editor – and the journalist may have not seen it yet. Equally a mistake in a picture caption can also be done by a third party) But the journalist can help put things right.
There’s nothing more embarrassing than having a difficult conversation with a journalist and then finding out that your press release was inaccurate – or your press office/pr consultant was the source of the mistake.
Also remember that journalists are taught that ‘inaccuracy kills’ – there’s no defence if an inaccuracy leads to defamation. So journalists should be open to those kinds of conversations.
Discuss what the mistake was and how you wish it to be rectified.
For example, a simple mistake like a name spelled incorrectly may be embarrassing but it’s not going to be the end of the world. A small correction or repeat of the story (if it’s short) may be sufficient.
A good friend of mine who’s first name is Spencer was captioned in a photograph as Stella – he’s never forgotten it and neither have I – it’s hilarious.
But if a teacher say, at a school, is charged with abusing a pupil and a journalist names the school or the wrong teacher then that’s a serious mistake and much harder to put right. That gets into the realm of defamation and possibly contempt of court.
For something serious such as the latter, seek advice before talking to the journalist so that you know where you can go with it.
However it’s always advisable to give a newspaper, tv, radio or online publication the opportunity to put things right before getting heavy with lawyers’ letters.
Apologies will be given quite prominently in a serious matter, it’s actually quite rare that a media outlet does nothing when a genuine mistake has been made.
Tip: always talk to the journalist if she/he has made a mistake. Keep the relationship going by avoiding getting heavy. Expect a rational response in putting right that wrong.
(next week, I’ll tell you about a mistake I made and the consequences)